The Guide Beauty Edit: The Latest Products We’re Loving Right Now
The beauty world never slows down, and the latest launches prove that innovation, performance and thoughtful ingredients continue to shape our routines. From hardworking haircare to locally inspired skincare and clever brow solutions, these are some of the newest beauty finds currently on our radar.
Stronger, Healthier Hair
If your hair needs a reset, the Nu-Hair Protein Booster Shampoo is designed to restore strength from the first wash. Infused with keratin, the essential protein that keeps hair strong and resilient, the formula helps fortify weak strands while reducing breakage.
A combination of ceramide and panthenol works to rebuild the hair’s structure, while peppermint oil refreshes the scalp and supports healthy hair growth. The result is hair that feels clean, stronger and noticeably more vibrant.
Price: R149.99 (200ml)
Brows That Stay Put
Well-shaped brows remain one of beauty’s easiest ways to elevate a look. The Full Brow Liner by RefectoCil offers long-lasting definition with a refined silk-powder texture that lasts up to 10 hours.
The smudge-proof, waterproof formula features a super-fine tip for precise application, allowing you to fill in sparse areas and shape brows naturally. It’s available in three shades: light, medium and dark brown.
For those wanting a more long-lasting solution, the BeautyLash Full Brow Tinting Pens Two Go offers a two-step system that tints brows in just three minutes. Designed to be waterproof and smudge-proof, the tint delivers fuller-looking brows with up to 20 easy applications.
Prices: R245 | R399
Volume With a 90s Twist
Big, soft volume inspired by the 90s is dominating runways and red carpets again, and the Moroccanoil Texture & Volume Powder taps perfectly into the trend.
The lightweight powder delivers instant root lift with up to 48-hour hold while remaining touchable. It’s particularly effective for fine or flat hair, creating structure and volume without stiffness, residue or crunch. The semi-matte finish makes it versatile enough for both polished blowouts and effortless, textured styles.
Price: R775
Lightweight Hydration for Dry Skin
The Rice Lipids + Ectoin Microemulsion Moisturiser delivers the hydration of a rich cream in an ultra-light format. The formula blends rice lipids, jojoba oil and ectoin to help skin retain moisture while strengthening the skin barrier.
By combining oil-loving and water-binding ingredients, the moisturiser helps improve hydration levels while leaving skin looking radiant and comfortably nourished for up to 24 hours.
Price: R390
A Scented Ritual Inspired by the Cape
The Inheems Bath and Body Collection by La Motte brings the essence of the Franschhoek landscape into daily self-care rituals.
The range includes a hand and body wash, lotion, soap bars and gift sets enriched with grapeseed oil, aloe and panthenol. Botanical extracts such as buchu, rooibos, honeybush and Cape aloe give the collection a distinctive South African identity, while indigenous essential oils create a calming sensory experience.
Prices: From R150
A Proudly Local Skincare Innovation
South African brand Mhudi Naturally is reimagining a traditional ingredient with the Calabash Soap Bar, a handcrafted soap infused with amasi.
Through fermentation, amasi becomes rich in lactic acid — a natural AHA that gently exfoliates the skin and helps improve texture. Combined with shea butter, activated charcoal, kaolin clay and nourishing oils, the soap supports hydration, promotes smoother skin and helps soothe inflammation.
Hand-poured in Mthatha and packaged in biodegradable materials, it’s also aligned with the growing movement toward sustainable beauty.
Price: R80
Sun Protection With a Glow
For sun protection that doubles as skincare, the Rio Radiance SPF 50 Body Spray by Sol de Janeiro offers broad-spectrum SPF protection while leaving skin with a subtle luminous sheen.
The hydrating spray contains coconut water for a refreshing cooling effect, along with niacinamide and vitamin C–rich pitanga extract to brighten and even skin tone. Pongamia seed extract adds antioxidant protection, while the brand’s signature Cheirosa 87 scent — with notes of solar tuberose and coconut milk — gives it a beachy finish.
Price: R470
A New Era of Anti-Ageing
Backed by decades of research, the latest Ultimune Power Infusing Serum from Shiseido focuses on strengthening the skin’s natural defence system.
The advanced formula includes a patented fermented camellia complex created through Japanese biofermentation, alongside four additional camellia extracts. Together, they work to help skin appear more youthful while supporting the skin’s ability to target and remove ageing cells.
In testing, 95% of users reported more youthful-looking skin within one week.
Price: R3010
From heritage-inspired local skincare to high-tech serums and styling solutions, these latest launches prove that beauty innovation is thriving — and there’s something new for every routine.
