DUA LIPA BREWS A NEW ERA WITH NESPRESSO
Dua Lipa, one of the most influential pop stars of her generation, has officially been named Global Brand Ambassador for Nespresso. Known for her chart-topping hits, bold style and cultural impact, Dua represents a new wave of creativity that continues to shape music, fashion and global trends.
A SHARED SPIRIT OF CREATIVITY
With over 40 years of redefining coffee culture, Nespresso’s partnership with Dua Lipa marks a fresh, future-facing chapter. Her fearless approach to reinvention and exploration aligns with the brand’s mission to inspire more meaningful, elevated everyday rituals.
“We’re excited to welcome Dua Lipa to the Nespresso family,” says Chief Marketing Officer Leonardo Aizpuru. “She embodies curiosity and creativity in a way that feels effortless and modern.”
MORE THAN JUST MUSIC
Beyond her music career, Dua Lipa has built a global platform rooted in storytelling, connection and cultural discovery. Her influence extends far beyond the stage, making her a natural fit for a brand long associated with art, culture and innovation.
“I feel like I’ve grown up with Nespresso,” says Dua Lipa. “There’s always been a machine nearby — at home, on set or while travelling. I love how they continue to explore new flavours and evolve.”
WHAT’S NEXT
On 14 April, Nespresso will unveil Vertuo World, a new global campaign led by Dua Lipa. The campaign introduces a bold, modern expression of coffee culture, blending creativity with innovation.
It will also feature a cameo from long-time ambassador George Clooney, connecting the brand’s legacy with its new direction.
With Dua Lipa at the forefront, Nespresso’s next chapter is set to be as stylish and dynamic as the star herself.