Friends of Amstel Returns: Music, Giveaways, and Epic Cape Town Party!
Get ready, South Africa, because Friends of Amstel is back and better than ever! The super-cool music and lifestyle experience is hitting the road again in 2024, starting with a bang in Cape Town on May 4th.
A Party Like No Other
Friends of Amstel is all about bringing together awesome music and the smooth taste of Amstel beer. Imagine jamming out to your favorite South African artists like Uncle Waffles, K.O, Kabza de Small, Cassper Nyovest, and more – it’s going to be epic!
Fun for Everyone
Alicia Reddy, Senior Brand Manager of Amstel Lager, says that at Friends of Amstel, “there are no strangers, just friends you haven’t shared an Amstel with yet!” Everyone gets the VIP treatment with free Amstel Lager and water, yummy food, and tons of Instagram-worthy moments.
Big Prizes Up for Grabs But wait, there’s more!
Amstel is giving away a whopping R4 million in instant prizes. Plus, you could win one of 20 VVIP Experience packages to the Cape Town event, including tickets, flights, and accommodation. Just buy any Amstel product, dial 120132#, and enter your code to join the fun!
Helping Cape Town Shine Friends of Amstel isn’t just about music – it’s also about making a difference. The event supports local talent, creates awesome memories, and boosts the local economy by helping out artists, production teams, and food vendors.

Caring for Our Planet
Alicia adds that Amstel takes sustainability seriously. They work with eco-friendly suppliers, manage waste responsibly, and use tech to reduce their environmental impact.
Keeping Music Alive
With music changing so much these days, events like Friends of Amstel are more important than ever. They give artists a chance to connect with fans and share new music, especially after everything that’s happened with the pandemic.
Win Tickets with The Guide!
Exciting news – we’re giving away three double tickets for you and a friend to go to the Friends of Amstel event live on May 5th! Just follow us on @theguide_online, like the Amstel post, share it on your status, and tag @theguide_online and @Amstel Lager. For extra chances to win, tag your friends too!
T&C’s:
- The prize is just for tickets – you’ll need to sort out transport and accommodation.
- This competition is open to Cape Town residents unless you can get yourself to the venue.
- The competition closes on Monday, April 30th.
Don’t miss out on the party of the year – get tagging and good luck!
