Horizon Aparthotel by Totalstay Welcomed to Cape Town’s Hospitality Sector

Cape Town’s winter chill was no match for the warm hospitality on display at the official launch of Horizon Aparthotel by Totalstay last week. Industry leaders, tourism stakeholders, media, and hospitality professionals gathered in Sea Point for a rooftop cocktail event celebrating the city’s newest aparthotel and its striking addition to the Atlantic Seaboard skyline.

Perfectly positioned on Beach Road, Horizon Aparthotel brings a fresh perspective to urban hospitality. Developed by Heriot REIT and operated by Totalstay, the property has transformed a former residential apartment block into a contemporary destination designed for modern travellers seeking the comfort of home with the convenience of a hotel experience.

From the moment guests stepped into the elegantly designed reception area, it was clear that every detail had been carefully considered. The evening offered an opportunity to explore the property’s collection of apartments and penthouses, while the rooftop showcased some of the most impressive views in Cape Town — stretching across the Atlantic Ocean, Lion’s Head, Signal Hill, and beyond.

Welcoming the addition to Cape Town’s hospitality landscape, Cape Town Tourism CEO Enver Duminy highlighted the significance of the development for both the neighbourhood and the city’s tourism sector.

“Sea Point has long been one of Cape Town’s most vibrant and sought-after destinations, and the arrival of Horizon Aparthotel is a welcome addition to the neighbourhood’s dynamic hospitality scene,” said Duminy.

“This launch reflects the growing confidence among investors and operators in Cape Town as a world-class destination and signals the thoughtful, high-quality accommodation that today’s discerning travellers seek.”

One of the evening’s standout moments was undoubtedly a tour of the penthouse suites. Boasting sweeping views of the coastline, mountains, and city skyline, the spaces offer a front-row seat to some of Cape Town’s most iconic scenery. Whether enjoyed with a morning coffee or as the city lights begin to sparkle after sunset, the vistas are unforgettable.

For Grant Elliott, Chief Operating Officer for Heriot’s Western Cape portfolio, the launch represented the culmination of a vision years in the making.

“We are immensely proud of what has been achieved at Horizon,” said Elliott. “This project began with a vision to unlock the potential of an existing asset and create something that contributes positively to Sea Point’s hospitality landscape.”

The excitement surrounding the launch was echoed by Totalstay CEO Rael Phillips, who noted the overwhelmingly positive response from guests and industry partners.

“The response to the launch has been tremendously encouraging,” said Phillips. “We were pleased to welcome so many colleagues, partners, and industry stakeholders to Horizon and introduce them to the property. What stood out most was the quality of the conversations and the positive feedback from guests who took the time to experience the development.”

Phillips explained that Horizon was designed to seamlessly blend residential comfort with hospitality convenience.

“Whether guests are enjoying a quiet morning coffee overlooking the ocean, finding a comfortable spot to work, or simply taking time to slow down, Horizon has been designed to feel intuitive and easy to settle into.”

Located at 289 Beach Road, the property features 36 apartments and penthouses, a restaurant, pool deck, and rooftop facilities, all within walking distance of Sea Point’s famous promenade and many of Cape Town’s most popular attractions.

With its enviable location, contemporary design, and spectacular views, Horizon Aparthotel by Totalstay is more than just another accommodation offering. It represents a new chapter in Cape Town’s evolving hospitality story — one that combines lifestyle, flexibility, and world-class experiences in one of the city’s most desirable neighbourhoods.

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