HOUSE IT UP TOGETHER WITH SMIRNOFF ICE AND DIAGEO TAKES OVER DURBAN THIS WEEKEND AT MUNIES HOCKEY CLUB
Durban’s house music community is buzzing as House It Up, in a powerhouse partnership with Smirnoff Ice and DIAGEO, prepares to transform the Munies Hockey Club into the city’s premier playground for sound, culture, and connection this Saturday, 28 February.
This isn’t just another festival; it’s a premium house party at scale. Expect an immersive day-to-night experience where 2,000 fans will witness the seamless fusion of intimate “house party” vibes and world-class production.
The Sonic Journey: A Powerhouse Lineup
From the soulful depths of Afro House to peak-time commercial grooves, the curated lineup is a “who’s who” of South African house royalty. Headlined by the legendary DJ Merlon, the stage will feature:
- Heavy Hitters: Oscar Mbo, Dlala Thukzin, Lemon & Herb, and Problem Child.
- Dynamic Talent: Thandi Draai, LeSoul, Naak, and Rosetta D33P.
- The Specialists: Stanky (special house set), Asvnte (Afro house set), Music Man, Matt Davis & Tim Lewis, Twin Towers, and QB DJ.
- The Next Big Thing: The official winner of the House It Up x Smirnoff Ice DJ competition, giving an emerging artist the chance of a lifetime to perform on a major stage.
The Smirnoff Ice & DIAGEO Experience
The collaboration with DIAGEO ensures that the atmosphere off-stage is just as electric as the music. Fans can look forward to:
- Elevated Bar Activations: Dedicated Smirnoff Ice stations designed for speed and style.
- Immersive Atmosphere: High-energy social spaces curated to keep the energy high from sunset to the final track.
- Local Flavor: Hand-picked food stalls to keep you fueled for a marathon day of dancing.
“We are intentional about partnering with platforms that not only celebrate established talents but also create space for emerging artists to break through,” says Ifeoma Agu, Head of Culture, Influencer & Advocacy at Diageo. “It’s about growing the culture and showing up where the music lives.”
A Message from the Decks
DJ Merlon expresses the sentiment shared by many in the Durban scene: “House It Up is about creating an experience where the music and the people are connected… From the sound to the bars to the overall atmosphere—Durban is in for something special this weekend.”
Don’t Miss Out: Essential Details
Tickets are moving fast and are expected to sell out as the weekend approaches. Secure your spot to be part of Durban’s standout musical moment of the season.
- Venue: Munies Hockey Club, Durban
- Date: Saturday, 28 February 2026
- Tickets: Available now at Webtickets and Pick n Pay
- Updates: Follow @houseit_up on social media for the latest news and set times.