Klipdrift Joins Rugby’s Greatest Rivalry as Proud Tour Partner

Klipdrift officially unveiled its partnership with Rugby’s Greatest Rivalry at an exclusive launch event held at Van Ryn’s Distillery and Brandy Cellar on 11 June, marking the start of what promises to be one of the biggest rugby spectacles of the year.

The event brought together key stakeholders, media, and industry guests to celebrate the partnership between the proudly South African brand and the iconic Springboks-All Blacks rivalry. With anticipation building ahead of the Tour, the launch highlighted the shared values of passion, tradition, and connection that define both rugby and the Klipdrift brand.

This year’s Tour will see the All Blacks take on South African provincial sides before facing the Springboks in a highly anticipated Test series in Johannesburg and Cape Town. While the action on the field remains the headline attraction, the partnership recognises the role that fans play in making the rivalry one of the most celebrated in world sport.

Addressing guests at the event, Andrea Quaye, Marketing Director at Heineken Beverages, spoke about the natural alignment between the brand and South Africa’s rugby culture.

“Klipdrift has always been part of the moments that bring South Africans together. Being part of a rivalry like this gives us the opportunity to connect with fans in a space that feels authentic to the brand and the way South Africans experience rugby.”

The partnership extends beyond the matches themselves, celebrating the traditions and rituals that accompany game day—from gathering around the television with family and friends to the conversations and debates that continue long after the final whistle.

Speaking on behalf of both national unions, SA Rugby CEO Rian Oberholzer welcomed the partnership and its contribution to enhancing the overall fan experience.

“The beauty of Rugby’s Greatest Rivalry is that it goes beyond the players on the field. It’s created by generations of fans, the atmosphere they bring, and the moments they share. This partnership helps us build on that legacy and deliver an even bigger experience around one of rugby’s great rivalries.”

As part of the partnership, Klipdrift also introduced its latest fan activation, inspired by one of South Africa’s most recognisable orders: the double Klippies and Coke. The campaign encourages South Africans to find their “Bok doubles”—everyday people who resemble their favourite Springbok players—for a chance to win exclusive Klipdrift prizes and become part of the campaign.

The launch event set the tone for what is expected to be a memorable rugby season, combining national pride, passionate fans, and one of sport’s most celebrated rivalries. Through its involvement, Klipdrift aims to add a distinctly local flavour to an international sporting occasion while continuing its long-standing role in bringing South Africans together through shared moments of celebration.

With excitement continuing to build ahead of kick-off, the partnership signals the start of a campaign that will place fans at the heart of Rugby’s Greatest Rivalry.

TG Facebook Comments