COMPETITION: Why Your Hair (and Your Wallet) Needs Hairification
Let’s be honest, South African hair goes through the most. Between the blistering braai-day sun, the sticky humidity in Durbs, and the relentless Cape wind, our tresses take a serious beating. For too long, the choice has been between “splurging” on salon brands that break the bank or settling for supermarket basics that don’t quite do the job.
Enter Hairification. The cult-favourite Australian brand has officially landed in SA, exclusively at Clicks, and it’s about to become your new obsession. Here is why this launch is a total game-changer for your beauty routine:
1. It’s Skincare for Your Hair
The secret to a “crown” that shines isn’t just in the strands; it’s in the scalp. Hairification treats your hair with the same respect you give your skin. Their naturally formulated ranges are packed with high-end ingredients like biotin, ginseng, niacinamide, and peptides. You aren’t just washing your hair; you’re nourishing it from the root up.
2. Salon Results at Real-World Prices
Founded by Jordan Mylius (the former global director at Bondi Sands), Hairification was created to make high-performance hair care accessible to everyone. We’re talking professional-level visual results for between R199.95 and R249.95. Now that’s a bargain we can get behind!
3. Engineered for Our Climate
Australia and South Africa share the same harsh environment—extreme heat and high humidity. Hairification was built to perform in these exact conditions. Whether you’re fighting frizz or trying to save your colour from the sun, these products actually hold up.
4. Backed by Science
Hairification doesn’t rely on myths; they rely on clinical data.
- Pure Grow: Uses European Larch extract to boost hair growth by up to 214% in just 10 days.
- H24 Peptide Complex: Rebuilds internal bonds, increasing hair strength by 312%.
- Pure Hydration: Your ultimate weapon for keeping hair soft and shiny through a scorching summer.
5. Clean & Inclusive
Whether your hair is natural, relaxed, colour-treated, or chemically processed, you’re covered. The entire range is free from sulphates, parabens, and silicones, making it a win for the “clean beauty” fans and those with sensitive scalps.
WIN: Level Up Your Hair Game This Mother’s Day!
To celebrate the exclusive launch of Hairification at Clicks and the upcoming Mother’s Day, we’re giving away a luxury Hairification Hamper to one lucky reader! Ready to swap the frizz for some serious shine for you or a loved one?
How to Enter:
- Follow @theguide_Online and @hairification_haircare on Instagram.
- Like the competition post on our feed.
- Comment and tell us who you would dedicate this prize to this Mother’s Day and why they deserve a pamper session.
- Bonus Entry: Share this post to your stories and tag us!
Terms & Conditions:
- This competition is open to residents of South Africa only.
- The competition ends at 23:59 on 5 May 2026.
- The winner will be selected at random and announced on @theguide_Online stories.
- This giveaway is run in collaboration with Clicks South Africa.
- Prize Fulfillment: Clicks is responsible for the prize and the delivery thereof to the winner.
- The prize is not exchangeable for cash.
- By entering, you acknowledge that this promotion is in no way sponsored, endorsed, administered by, or associated with Instagram.
Good luck! Let’s get that Mother’s Day glow-up started!
