Wimpy’s South African rhino-tigers and the meaning of ‘just now’
Wimpy’s South African rhino-tigers and the meaning of ‘just now’
Wimpy has launched its proudly South African Two Tiger Deals – a deliciously local campaign where R19.90 (or “two tiger” in SA slang) unlocks a variety of delicious, feel-good menu items. From half waffles with ice cream, filter coffee, soda floats, shakes, and more – all for just Two Tiger.
To bring this celebration of local flavour, language, and lekker vibes to life, Wimpy partnered with viral duo Judy and Addi of Logan Fam, fame – known for their hilarious cross-cultural commentary and infectious family dynamic. In their latest video, shot at Mall of Africa, the couple dives headfirst into the quirks of South African lingo:
Watch the video here.
At its heart, the Two Tiger Deals campaign is a love letter to South African charm – our sayings, the family moments, the shared meals, and the way we turn something as simple as R19.90 into an experience worth remembering, at a place where everyone’s welcome.” says Cathy Qama, Marketing Manager at Wimpy.
The branded content piece is a heartwarming exploration of Mzansi-isms – from “serviette vs napkin” to the mysterious meaning of “just now”, all wrapped around a table of joy.
As the family tucks into their Two Tiger spoils, the film bursts with flavour, love, and local pride. The classic “chips vs fries” debate gets rehashed, and Addi tries (and fails) to say “tomato sauce” with a Joburg accent.
Available Two Tiger Deals (R19.90 each):
- Half waffle & ice cream
- Short filter coffee
- Small classic shake
- Small soda float
- Ice cream delight
