Schweppes Born Social: Cape Town Dances to a New Beat of Connection
Forget staying in – it’s time to get Born Social! Schweppes, the iconic mixer brand, is igniting the spark of human connection with their global campaign, and Cape Town was the lucky first stage for their thrilling social revolution.
Schweppes, a brand with a rich history of bringing people together over refreshing drinks, is returning to its roots. Born Social celebrates the magic of connection, whether it’s rekindling old friendships, forging new ones, or stepping outside your comfort zone to embrace the unexpected.
Cape Town Sets the Tone: As Ramokone Lwedwaba, Schweppes SA Senior Director Marketing, says, “South Africa is a leader in art, fashion, and music, and we’re proud to pilot this campaign here before it takes the world by storm.” And what better way to kick things off than with a secret-location event in the heart of Cape Town?
Following the Beat: The journey began at the V&A Waterfront, where guests donned earphones and let the music guide them through the city streets. This immersive experience, fueled by the anticipation of discovery, set the stage for the surprise to come.
Unveiling the Social Sanctuary: As the music led them to the rooftop of Media 24-Nasdak, a breathtaking dance floor awaited. Delicious Schweppes-infused mocktails and cocktails tantalized taste buds, while the beats from Daliwongwa, a rising local artist perfectly aligned with the brand’s fun and social spirit, pulsated through the air.
A Star-Studded Celebration: From amapiano royalty The Scorpion Kings keeping the festive spirit alive to influential figures like actors Thabang Molaba and Sandile Mahlangu, and musician Slikour, the night was a vibrant tapestry of shared joy and connection.
Prominent South African figures, including actors Thabang Molaba and Sandile Mahlangu, as well as musician Slikour, added to the event’s allure. Schweppes ensured a diverse and influential guest list, fostering an atmosphere of connection and celebration.
Born Social Spreads its Wings: This is just the beginning. “Similar events will be rolled out in South Africa,” teases Lwedwaba, with partnerships at trendy spots like Cabo and Konka.
So, forget the routine and embrace the thrill. The world is waiting to be explored, connections to be made, and Schweppes is the refreshing companion on your journey. Put on your dancing shoes, follow the beat, and let Born Social guide you to a world of unforgettable experiences.