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Adidas and basketball player James Harden sign an unprecedented partnership

Adidas recently announced an unprecedented partnership with superstar shooting guard James Harden of the Houston Rockets. One of the league’s most prolific scorers and recognizable players begins the long-term deal with adidas which includes an exclusive signature collection, product design collaboration and marketing involvement beginning October 1.

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Image sourced from: www.sheridanhoops.com

We’re a brand of creators and James embodies that more than any athlete in the game. His addition to the adidas basketball family is a game changer,” said Chris Grancio, adidas Global Basketball General Manager. “This partnership gives him the opportunity to achieve his goals and express himself in a totally new way as a creator. He’s already one of the most recognizable sports figures because of his game, his look, his hunger to win and his style on the off the court. His ceiling is far from reached, which tells you the future for him and our brand looks incredible.”

We have a lot of energy in basketball right now and James takes that momentum to a whole new level,” Grancio continued. “James isn’t like anyone else. He approaches the game with a unique mentality and strives to go against convention. When he signed with the Rockets he moved from being the sixth man to the lead man, proving his willingness to establish himself as a resounding superstar.”

Houston Rockets guard James Harden celebrates a three pointer against the New York Knicks in the third quarter of their NBA basketball game at Madison Square Garden in New York, December 17, 2012.    REUTERS/Adam Hunger  (UNITED STATES - Tags: SPORT BASKETBALL)
Image sourced from: www.sheridanhoops.com

To begin the partnership, Harden will play a leading role in adidas’ global brand campaign which will coincide with the start of the NBA season. He will play a critical role with adidas to create and develop on and off-court signature footwear and apparel collections as well as marketing plans. The partnership also includes Harden traveling on extensive brand tours in Europe and Asia.

James Harden quick facts:

 

  • James Harden helped guide the Rockets to their first division title since 1994 and to the Western Conference Finals for the first time in 18 years.
  • James was the second-youngest player ever to be named the NBA Sixth Man of the Year. He was the first player in Oklahoma City history to win the award
  • The Los Angeles native was drafted out of Arizona State University as the No. 3 overall pick of the 2009 NBA Draft and is a three-time NBA All-Star, two-time All-NBA First Team member and the NBA Sixth Man of the Year in 2012.
  • He is rumored to be dating reality TV star Khloe Kardashian and he was her date to her little sisters Kylie Jenner’s 18th birthday party.

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