Bolt Celebrates Youth Month with #BoltYourHustle: A Tribute to Young South Africans on the Move
This Youth Month, Bolt proudly launched #BoltYourHustle, a heartfelt and culturally resonant campaign honouring the hustle, ambition, and everyday realities of young South Africans. With this initiative, Bolt repositions itself not just as a ride-hailing app, but as a vital partner in the journey of youth empowerment, economic participation, and personal progress.
For thousands of 19- to 35-year-olds across the country, Bolt is more than just a ride, it’s a lifeline to opportunity. From getting to interviews, university classes, and first jobs, to delivering side hustle goods or attending gigs, Bolt has become a reliable bridge to the next chapter.
Mr Lerato Motsoeneng, Senior General Manager at Bolt South Africa said “There’s a unique and powerful story behind every ride. A new beginning. A big break. A quiet moment of courage. With #BoltYourHustle, we’re not just honouring these stories, we’re standing with youth as they navigate them. We’re here to remove obstacles, reduce stress, and help them get exactly where they need to go, physically and in life.”
#BoltYourHustle gives a voice to the unspoken emotional weight that often accompanies young South Africans on the move. Imagine your first day of varsity in a new city. You’re unfamiliar with local transport lingo, “Short Left” or “After robot” – and unsure where to get off. That stress? Gone with Bolt. A safe, direct ride to your campus door.
Or picture your first job interview. The pressure is real, you need to arrive composed and on time. With Bolt, you’re not navigating confusing taxi routes or worrying about delays. You’re arriving with confidence and calm. Bolt removes the guesswork. It protects, guides, and empowers, acting as your designated chauffeur through life’s most important moments.
The #BoltYourHustle campaign is a tribute to the tenacity of youth, those building businesses from back rooms, freelancing between gigs, studying by day and working by night. It’s a celebration of resilience in motion. “We see you,” adds Motsoeneng. “We ride with you, not just as passengers, but as partners. This Youth Month, we honour your hustle and every trip it takes to make it happen.”
Bolt invites all riders to share their hustle journey on social media using the hashtag #BoltYourHustle and include the promo code Youth2025 in their captions. Stand a chance to win rider credits, shopping vouchers, or one of eight full driving school lesson packages, empowering you not just to ride, but to drive your future forward.
The Competition runs until 30 June 2025. Terms and conditions apply.
