H&M South Africa has announced its return as the fashion partner for Rocking the Daisies, South Africa’s biggest music and lifestyle experience. This marks the second consecutive year that H&M has joined forces with the iconic festival, cementing the retailer’s position as the go-to destination for on-trend festival fashion.
Festivals like Rocking the Daisies provide a unique platform for the convergence of music, culture and fashion, and this fusion served as inspiration for H&M’s Festival Fits collection, specially curated to elevate the festival experience.
The Festival Fits collection marries style with comfort and offers affordable fashion priced between R199 and R629. The collection is available at selected H&M stores and online at Superbalist from 14 September.
Womenswear showcases a relaxed yet edgy trend inspired by the early 2000s. Prominent black, white and pink hues, along with festival-favourite fabrics such as denim and lace, make a statement. Functional and fashionable cargo pants cater to festivalgoers on the move, and combat boots are a must-have for stomping to the beat in style. Tassels and crochet add a touch of feminine bohemian chic, and swimwear takes centre stage as a key element in festival looks for the spring and summer seasons. Textured sets provide the flexibility to mix and match to create a truly unique look.
Menswear includes loose and baggy fits that ooze comfortable and effortlessly cool style. Iconic graphic tees are paired with relaxed shorts and a waist shirt to create a modern festival look, while retro elements add a touch of classic nostalgia.
Win with H&M!
Rocking the Daisies 2023 is set to take place in Cape Town from 6-8 October and in Johannesburg on 8 October. H&M has 10 vouchers worth R2000 each up for grabs to shop the perfect festival fit. To enter, simply sign up to Fashion News and stand a chance to win.
From 16 September, H&M will be selling Rocking the Daisies festival tickets at an exclusive discount at the following stores: Sandton City, Mall of Africa, Menlyn, Rosebank, V&A Waterfront, Canal Walk, Cavendish, Eikestad and Tyger Valley.