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SA’s LEADING FASHION PRESS OFFICES JOIN FORCES

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Leading fashion press office & PR agencies Styling Concepts (JHB) and Press Room (Cape Town) today announced the plans for the integration of their businesses in 2016. As of 1 January 2016, the two companies are joining forces to offer their leading fashion and retail clients an extended and integrated communications service. According to Lorraine Maisel, founder and MD of Styling Concepts, “Our brands are national so it is key that we deliver creative campaigns effectively on this basis.

Lorraine Maisel
MD of Styling Concepts Lorraine Maisel

Styling Concepts and Press Room are leaders in their regions and together they can now offer clients a better understanding of the geographical nuances, with deep connections and relationships in both regions and the ability to provide an effective service for the national media.“ According to Lorrianne Cloete, founder of Press Room, “The Press Room and Styling Concepts are perfectly synergized – from operations, to values, to our unique approach to communications. We both believe in delivering highly creative plans for our brands and it’s awesome that we can deliver this nationally.” Cloete continued, “I have always admired Lorraine’s work and I’m thrilled to be working with her and the dynamic team of Styling Concepts”.

Lorrianne Cloete
Founder of Press Room Lorrianne Cloete

Currently clients in their combined stable read like a who’s who of SA fashion and include H&M, Converse, Sunglass Hut, Scotch & Soda, Ray Ban, Havaianas, Superdry, Skullcandy, Le Coq Sportif and more.

Currently there are no other such niched fashion PR / press office agencies operating on a national scale in South Africa. Considering the growth of brands within the fashion arena and the diverse geographical nature of the SA market, this merger positions the new business well to capture the attention (and the business) of brands looking to grow and be noticed within the fashion and lifestyle arenas.

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