adidas and Skipper Bar Champion Township Creativity with We Own The Streets

Street culture continues to take centre stage in South Africa as adidas and Skipper Bar unveil We Own The Streets—a bold new platform dedicated to celebrating the culture creators, style pioneers, and everyday leaders shaping local identity from the ground up.

Rooted in township communities, the campaign honours the icons who have long defined culture within their spaces, while also spotlighting the next generation set to carry that legacy forward. More than just a campaign, We Own The Streets is an ode to ownership—of culture, of style, and of the streets that shape who we are.

Through deeply personal storytelling, the initiative reinforces that kasi culture is not a passing trend, but a powerful and enduring expression of confidence, resilience, and belonging. At its core are three foundational figures whose work reflects innovation, leadership, and real impact within township economies and youth culture:

• Luvuyo Rani, CEO of Silulo Ulutho Technologies
• Godiragetse Mogajane, founder of Delivery Ka Speed
• Bulelani Balabala, founder of the Township Entrepreneurs Alliance

“Street culture is not borrowed; it is built, lived, and owned by the communities that created it,” says Kaboomo Mgibi-Marshoff, Senior Brand Manager at Skipper Bar. “With this campaign, we are shifting the focus to community-led stories and celebrating authentic kasi pride. It’s about recognising those who don’t wait for permission to lead, while also creating space for the next generation to rise.”

One to Watch: The Next Icons of the Streets

As part of its commitment to legacy-building, each icon has nominated a rising entrepreneur they believe represents the future of street culture—individuals defined by innovation, hustle, and a relentless work ethic.

• Tsholofelo Monyapao, recognised by Godiragetse Mogajane for his key role in growing Delivery Ka Speed and embodying the resilience of township entrepreneurship.
• Sindile Mavundla, nominated by Luvuyo Rani, is the founder of Khaltsha Cycles—a dynamic bicycle business promoting affordable mobility and sustainable transport solutions.
• Patric Thokkie, honoured by Bulelani Balabala, is the founder of Lifeway Imphatho Brands, the company behind the popular Loxion Fruit Juice range. His journey reflects the power of homegrown brands scaling from township roots to national relevance.

“These One to Watch nominees will be recognised and equipped to continue showing up and owning their streets—just as those before them have done,” adds Mgibi-Marshoff.

For Nimisha Ghela, OmniChannel Activations Manager at adidas, the campaign speaks to a deeper cultural truth: “The township is where dreams are built and creativity thrives. At adidas, we believe true icons don’t gatekeep influence—they pass it on. This campaign celebrates that exchange between generations.”

Ultimately, We Own The Streets positions the streets not just as physical spaces, but as powerful platforms of expression, ambition, and future-shaping ideas—owned by those who live, build, and lead within them.

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