Vodacom and PEP CELL Launch First-of-its-Kind Influencer Campaign
Vodacom has officially launched its 2025 Summer Campaign, marking a bold shift in its marketing strategy to partner with PEP CELL on a first-of-its-kind Influencer-driven initiative with major OEMs.
The campaign represents a significant evolution in how Vodacom engages with prepaid customers and delivers value across South Africa.
Hosted at the Radisson RED Hotel in Cape Town, the campaign kick-off united Influencers, lucky customers, device partners, and Vodacom and PEP CELL teams to unveil the summer strategy. The event underscored Vodacom’s new digital-first approach with a key Partner (PEP CELL) in the prepaid space, designed to deepen real-time connections with everyday customers through relatable creator-led content.
A Major Highlight: The Vodacom Summer Deal at PEP CELL
As part of the Summer rollout, Vodacom has introduced an exclusive seasonal offer available at all PEP CELL stores nationwide.
Customers who purchase any Vodacom device at PEP CELL and recharge with R29 Vodacom airtime will receive:
● 10GB Anytime Data
● 10GB Night Owl Data
● 12-month Prime Mobile subscription
● 3GB Prime data for streaming
This limited-time offer provides over 23GB of value, reinforcing Vodacom’s commitment to affordability and digital access.
A New Era of Influencer-Led Campaigns
This marks the first time in Vodacom’s history that the brand has launched an Influencer-led initiative of this scale, blending device launches, in-store engagement, and social media activation into one integrated summer campaign.
A Vodacom spokesperson comments:
“Our partnership with PEP CELL and OEMs represents a new direction for Vodacom. This campaign embraces the power of digital influence and brings unmatched value to customers. It’s an exciting moment for the brand and for South African consumers.”
The influencer content will run throughout the season across Instagram, TikTok, and Facebook, driving awareness of the summer deal.
Vodacom invites media, partners, and customers to follow the campaign as it unfolds, and to take advantage of the high-value summer offer now available in PEP CELL stores nationwide.
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