Get Ready to #MoveMzansi with Extreme Passion Fruit!
Wherever South Africans gather to celebrate and enjoy life, you’ll find Extreme—Mzansi’s go-to invigorating apple ale. Now, there’s a vibrant new flavor stepping into the spotlight: Extreme Passion Fruit!
“We know South Africans adore the distinctive apple taste of the original Extreme, so we ensured that any new flavor would match that invigorating refreshment,” says Nicole Hewitt, Senior Brand Manager for Extreme. “Extreme Passion Fruit combines crisp apple ale with a tropical twist of passion fruit and subtle hints of raspberry, delivering a bittersweet taste that appeals to everyone.”
Extreme is ready to shake things up, and this tantalizing Passion Fruit flavor is set to inspire fresh dance moves with a dynamic TTL campaign to back its launch. Last year, Extreme’s ‘What’s Your Move?’ campaign had Mzansi showcasing iconic dance styles from the xibelani to the Kilimanjaro. This year, the ‘Bring Your Moves’ campaign invites you to celebrate the spirit of #MoveMzansi! It’s about more than just the pros and the bomajaivane—it’s about embracing positivity through the unique moves of every Extreme Moovah across our vibrant nation!
Extreme Passion Fruit will hit shelves in popular 440ml cans, available in convenient 4-packs for just R109.99 at leading retailers, bars, restaurants, and taverns starting September 2024. The launch will be supported by a full campaign that showcases the diverse people and moves of Mzansi.
In South Africa, we love to express ourselves through our dance moves, and this time, we want to see how much of your personality, style, and attitude you can bring into the isekele!
So, bring your moves and let’s #MoveMzansi with the new Extreme Passion Fruit!