South Africa Embraces a Smoke-Free Future with ZYN Nicotine Pouches
A Major Milestone in Harm Reduction
Philip Morris South Africa (PMSA) is making a bold move in its commitment to a smoke-free future by introducing ZYN, America’s leading nicotine pouch brand, to the South African market. This launch aligns with Philip Morris International’s (PMI) ambitious goal to derive two-thirds of its net revenue from smoke-free products by 2030. By expanding its portfolio of better alternatives to cigarettes, PMI aims to provide adult smokers with viable options that can help them transition away from traditional smoking.
A Better Alternative to Smoking
While quitting nicotine and tobacco products altogether is the most beneficial choice for health, data reveals that fewer than one in ten smokers manage to quit each year. To address this challenge, PMI has developed a range of science-backed smoke-free products designed for adults who would otherwise continue smoking. The introduction of ZYN nicotine pouches is a key part of PMSA’s strategy to offer a more convenient and less harmful alternative.
Innovative Design and Convenience
Jonathan Kwak, Director of Smoke-Free Products at Philip Morris South Africa, highlights the benefits of ZYN pouches: “ZYN offers a discreet and convenient option for nicotine users. Whether at work, traveling, or socializing, ZYN pouches fit effortlessly into your pocket or bag, allowing you to enjoy nicotine without disturbing those around you.” ZYN pouches, made from plant-based fibers and nicotine extract, are designed to be placed under the upper lip, providing a smoke-free nicotine experience.
Distinct from Traditional Snus
Although ZYN pouches and Swedish snus might appear similar, they are fundamentally different. Snus contains tobacco leaf, while ZYN is made with pharmaceutical-grade nicotine and food-grade ingredients, containing no tobacco. Available in various formats, sizes, nicotine strengths, and flavors, ZYN caters to a range of preferences. Kwak notes, “ZYN’s introduction follows PMI’s acquisition of Swedish Match, a pioneer in oral nicotine products. We’re excited to leverage their expertise to bring ZYN to South Africa.”
Joining the Smoke-Free Movement
Nicotine pouches like ZYN offer a practical alternative for those who would otherwise continue smoking. By eliminating combustion, these products significantly reduce exposure to harmful chemicals found in traditional cigarettes. “A cigarette can reach temperatures up to 900°C, releasing over 6,000 harmful chemicals. ZYN’s smoke-free approach minimizes these risks,” says Kwak.
With over 1.1 billion smokers globally, smoke-free products like ZYN present a critical opportunity to reduce smoking rates. “Smoke-free culture supports adult smokers in their journey towards quitting. Whether you’re a friend, family member, or colleague, you can help others make the switch to better alternatives,” Kwak encourages. He concludes, “ZYN is not risk-free and contains addictive nicotine. It is intended for adults who would otherwise continue smoking or using nicotine products. If you don’t smoke, don’t start. If you smoke, quit. If you can’t quit, switch.”
Available Now
ZYN is now available in selected grocery stores, petrol stations, convenience stores, and tobacconists across South Africa. The range includes five flavors—Black Cherry, Cool Mint, Bellini, Exotic Mango, and Espressino—and two nicotine strengths: medium (3mg) and strong (6mg). ZYN pouches are offered in two formats: the rich and intense ZYN Mini Rich, and the smooth ZYN Mini Dry.
For those seeking a smoke-free alternative, ZYN offers a sophisticated choice that aligns with PMI’s vision for a smoke-free future.
