La Tarte: South Africa’s New French Pastry Star
Self-taught chef Jared Melamed is taking South Africa by storm with his meticulously crafted, luxury French patisserie, La Tarte. Launched just seven months ago, his creations have already captivated both locals and discerning palates, garnering acclaim from the French community and top chefs in Johannesburg.
Operating from a ghost kitchen, Jared and his team meticulously craft a range of pastries, from classic Paris Brests to delicate Tartelettes au Choux Noisette. Each dessert undergoes a rigorous 20-30 day testing process, ensuring perfection in every bite.
Tarte aux Fruits Rouges & Miss Madagascar
Driven by passion and a hunger for knowledge, Jared is entirely self-taught, honing his skills through years of travel and hands-on experience. Inspired by French masters and contemporary figures, he continuously refines his technique, striving for the ultimate patisserie experience without compromise.
Tarte au Choux Noisette & Raspberry Rose
La Tarte’s creations are both visually stunning and gastronomically captivating, offering a taste of French luxury right here in South Africa. Currently available online and at select markets, Jared is actively working towards opening a dedicated space to fully showcase his artistry and passion.
Charlotte aux Fruits Rouges & Paris-Brest
You can order online via info@latarte.co.za, and visit Johannesburg’s Morningside Market every Friday and Saturday, Prison Break Market every Saturday or Sunday, or Le Marche Market on the first Saturday of every month.
For more information email info@latarte.co.za and follow Jared’s patisserie journey via: IG @latarte_patisserie.
