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GUIDE SNEAKERS: adidas Originals Launches Fall/Winter 2021 Forum Collection

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For Fall/Winter 2021, adidas Originals has once again reimagined the iconic Forum silhouette, this time in celebration of the cultural leaders who are redefining the style of tomorrow. Encouraging a new generation to embrace an open attitude, the latest Forum collection is informed by an innate ethos of unapologetic amateurism and the irreverent spirit of never being afraid to experiment with new ideas.

RETAIL/POS: ALL PROMOTION/RETAIL/POS (STILL AND MOVING IMAGE) MEDIA INCLUDING BUT NOT LIMITED TO CATALOGUES, IN-STORE MAGAZINES, BROCHURES, IN-STORE POSTERS, GRAPHICS, MANUALS, DIRECT MARKETING, DIRECT MAILINGS, VIDEOS, EVENTS, GIVEAWAYS, SAMPLES, WOBBLERS, PROMOTIONAL PACKS, DISPLAYS AND FLOOR STICKERS, I.E. ANY MATERIAL USED TO PROMOTE AT THE POINT OF SALE AND IN PARTNER GYMS INCLUDING BUT NOT LIMITED TO STORE WINDOWS.; DIGITAL: ALL DIGITAL/INTERACTIVE (STILL AND MOVING IMAGE) MEDIA INCLUDING BUT NOT LIMITED TO INTERNET, SOCIAL MEDIA PLATFORMS, BANNERS, VIDEOS, WEB AND SERVICES LIKE E-COMMERCE, ONLINE ADVERTISING, APPS AND OTHER INTERACTIVE MEDIA INCLUDING THOSE NOT YET INVENTED. PR: ALL PUBLIC RELATIONS ACTIVITIES IN ANY MEDIA, INCLUDING BUT NOT LIMITED TO PRESS RELEASES, PRESS CONFERENCES, SPONSORING ACTIVITIES, ADVERTORIALS, ONSITE EVENT MATERIALS, VIDEOS AND ANY EDITORIAL ARTICLES. INTERNAL AND ARCHIVAL USE: ALL INTERNAL COMMUNICATIONS AND WWW.ADIDAS-ARCHIVE.ORG, SHOWREELS AND SELF- PROMOTION (AGENCY AND CLIENT) INCLUDING AWARDS AND CASE STUDIES AND ANY ARCHIVE OF SOCIAL MEDIA CHANNELS/WEBSITES PROVIDED THE IMAGES WERE PLACED ON SUCH SOCIAL MEDIA CHANNELS/WEBSITES DURING THE TERM. • CAMPAIGN: ADI X FW21 X FORUM • CATEGORY: ORIGINALS • SHOOT LOCATION: LONDON • SHOOT DATE: 4/29 - 5/1 • AGENCY: JOHANNES LEONARDO • USAGE: 12 MONTHS, WORLDWIDE, BTL, RETAIL, POS, DIGITAL, PR, INTERNAL, ARCHIVE • PHOTOGRAPHER’S NAME: RAFFAELE CARIOU • PHOTOGRAPHER’S NAME: MATT MORAN • 1ST USAGE: 2021_07 ALL “KEYWORDS” NEED TO BE SEPARATED BY A UNDER SCORE. 2ND METADATA BATCH —> FINAL SELECTS ONLY IN THE KEYWORDS FIELD: ARTICLE NUMBERS FOR EVERY PRODUCT ON THE SELECTS. FINAL KEYWORD FIELD WOULD LOOK SOMETHING LIKE THIS: ADIDASORIGINALS_SS20_FRANCHISE_PRODUCTNAME_ARTICLE NUMBER_SHOT TYPE_00 IN THE FINAL KEYWORDS FIELD: SEASON; CATEGORY; CAMPAIGN NAME; ATHLETE; AGENCY; SHOOT LOCATION; APP/FTW, MALE/FEMALE; ARTICLE NUMBERS EXAMPLE: SS21_ORIG
In the decades since the adidas Forum first debuted on the court, the timeless sneaker has played an integral part in shaping culture as a bona fide style icon, continually being adopted and recontextualised by those who effortlessly embrace a new world of unknowns. With its roots in basketball, today the silhouette represents an open invitation for aesthetic self-expression — standing out on the feet of artists, musicians, designers, grassroots community organisers and beyond. Inspired by the fervent spirit of open-minded experimentation that defines some of this generation’s most forward-thinking cultural tastemakers, the seasonal Forum campaign stars British artists Slowthai and Beabadoobee, alongside a cast of creative polymaths as they descend upon their local parks where the courts are teeming with energy. Watch episode 1 and episode 2 of the Forum films.

This season’s Forum offering is inspired by the innate essence of the 1980s. Championing those who never cease to express themselves, the iconic Forum sneaker has been reimagined in three distinct new looks — each one drawing on the silhouette’s heritage. First up, the Forum Exhibit Low features all the sneaker’s classic elements wrapped into a low-profile look, matched with a removable strap, a luxe white leather upper with red accents and navy blue details, as well as a court-ready rubber outsole. Meanwhile, the Forum Exhibit Mid comprises a similar approach, this time in a mid-cut silhouette, and is available in a striking pastel blue colourway. The iconic Forum Low rounds out the collection, elevating the sneaker’s classic look with a basketball inspired white, navy, red, and yellow colourway.

In addition, for Fall/Winter 2021 adidas Originals pays homage to the timeless sneaker’s roots by reintroducing modernized versions of the Forum Mid and the Forum Low in the silhouette’s quintessential white and blue colourway. The next chapter of Forum is available from 23rd July at adidas.co.za and at adidas Originals stores with prices starting from R1699. Follow the conversation on Instagram @adidasZA using #adidasFORUM.

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