adidas Originals and Pharrell Williams Announce a New Colourway of the PW HU NMD Silhouette

– The signature silhouette is reimagined in a monochromatic orange featuring

a tonal stitched writing which reads ‘Human Race’ in Xhosa –

Pharrell Williams and adidas Originals return with a new update to their collaborative PW HU NMD silhouette. The latest iteration continues an exploration of monochromatic bold colour palettes and linguistic references from around the world.

Constructed with an orange engineered adidas Primeknit textile upper, and matched with a tonal monochromatic BOOST midsole and rubber outsole, this striking execution features a contrasting stitched graphic which reads ‘Human Race’ in Xhosa. Completing the look, the PW HU NMD sneaker comes with co-branded sock liners and additional lace options.

Senior Brand Director for adidas SA, Kate Woods said, “We’re incredibly proud that South African culture has been showcased in Pharrell’s global collection, and for the Xhosa-speaking community specifically.”

The new Orange colourway launches globally on 12 June and will be available online at adidas.co.za, as well as the Aqua colourway that launched in May both retailing at R3799. Follow @adidasZA on Instagram for more information on PW HU NMD as well as for all official brand updates.

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