Hold On to Your Hubcaps, South Africa, Cars.co.za’s Got You in Stitches!
Forget boring billboards, Cars.co.za, South Africa’s car connoisseur online, just launched “Driven By Humour,” a billboard campaign that’ll have you chuckling in traffic jams!
Picture this: You’re stuck in rush hour, inching forward like a snail on sleeping pills. Suddenly, a billboard appears, plastered with a car pun so clever it makes you snort out your iced coffee. Yep, that’s Cars.co.za’s plan – turn your frown upside down with some witty wordplay on wheels!
More Than Just Giggles: A Celebration of South African “Petrolheads”
This campaign’s about more than just laughs (although, let’s be honest, those are pretty great too). It’s about celebrating our awesome South African sense of humor and the amazing Cars.co.za community.
Over 20 hilarious billboards are strategically placed across Johannesburg and Pretoria, with Cape Town soon joining the laughter party. And guess what? These puns aren’t just the work of some marketing suits. Cars.co.za’s fans submitted many of them! See those social media handles next to the puns? That’s how Cars.co.za gives its community the spotlight.
A Two-Part Pun-derful Ride
The fun started in late 2023 with a fleet of 97 billboards showcasing 43 witty puns – a hilarious warm-up act. But then, things got interactive! Phase two invited YOU to submit your own car-related puns. From “Walker, Texas Ranger” chilling next to a Ford Ranger to an Opel Corsa making you wanna speak “isiXhosa,” these user-generated gems have turned commutes into delightful scavenger hunts for laughs!
Why the Laughter Therapy?
“We wanted to make Cars.co.za a real part of your life, not just another ad you scroll past,” explains Andrew Crawford, the mastermind behind the campaign. “So, we ditched the hard sell and embraced humor – something that makes us South Africans, and Cars.co.za, unique!”
The Results Are In: It’s a Hit!
Here’s the proof this campaign is the real deal:
- 100 million billboard impressions since December – that’s a whole lot of eyeballs on puns!
- Over 3 million people reached online thanks to the user-submitted pun callout.
- A surge in website traffic on Cars.co.za – seems people are hungry for more laughs (and maybe some new wheels?).
- Tons of positive social media buzz – people love the creativity and community spirit.
Join the Fun
Cars.co.za invites everyone to join in the fun and keep the momentum going. Submit your car puns, check out more of the campaign online, and share the joy with friends and family. For suggestions, shoutouts, or feedback, email Andrew Crawford at andrew@cars.co.za.
Social Media
https://www.facebook.com/CarsSA/
https://www.instagram.com/carssouthafrica/
https://www.tiktok.com/@carssouthafrica
https://www.youtube.com/channel/UCB-mfYAd3oJLEkoMxjRAxbg
