Content creators can save up to R30,000 on Alpha gear if they ‘Switch to Sony’

There’s never been a more perfect time for South African content creators to get their hands on their dream Sony Alpha gear: Sony, the leading mirrorless camera manufacturer, is offering up to R30,000 off its world-class Alpha cameras and lenses with its Switch to Sony campaign.

Alpha Camera

Content creators have until 30 September 2021 to trade in their camera body and save up to R30,000 on a new Sony Alpha 1 and Sony Alpha 7RIV, receive 25% cashback on Sony lenses or get their hands on a Sony Alpha 6400 at up to R2,500 off. The offer is extended to Alpha 7M3 with a discount of 27% and R9,999 discount on A7CK.

Alpha Camera.

Sony’s Alpha campaign is giving more content creators the opportunity to experience the cutting edge lenses and cameras that are used by some of the world’s most celebrated and respected content creators at a competitive price. These cameras are renowned for their exceptional autofocus, high-quality resolution, and ISO sensitivity.

“We realise that the camera industry is changing and that faster and lighter cameras are preferred by vloggers, photographers, and filmmakers when expressing their creativity,” says says Murat Gebeceli, Head of Digital Imaging at Sony, Middle East Africa. “Our new Alpha campaign will allow even more content creators to experience the Sony Alpha universe, whether they’re beginners who want to switch from vlogging on their mobile phones or professional photographers looking to enhance their wildlife shots.”

Visit for a list of participating outlets.

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