Flying Fish, South Africa’s premium flavoured beer that doesn’t believe in ordinary brewed in some play at this year’s South African Music Awards (SAMA) ceremony. The brand took over the red carpet and backstage at the event held at Sun City this past weekend, in collaboration with acclaimed and exuberant radio personality, Smash Afrika.

Smash Afrika, who has a dynamic and unique personality gave Flying Fish Social Media viewers an out of the ordinary take on the SAMA’s experience. This flavoursome collaboration brought a twist to the evening and reminded Mzansi’s favourite celebrities, musicians and consumers that award ceremonies don’t have to be serious. Smash Afrika provided exclusive social media content, access to winners backstage, and highlights of the night that bought to life some play to viewers.

“Flying Fish is always looking for opportunities to help South Africans look at life a little differently, identifying serious moments and adding a little play to them.We are a brand that believes in creating experiences that will remind people to never stop adding some flavour, even during some serious moments; while challenging the status quo. South Africans were served fresh and engaging content live from the SAMA’s this year and a whole lot of play,” says Colleen Duvenage, Flying Fish Marketing Manager.

As Flying Fish continues breaking boundaries on the ordinary you can follow @FlyingFishSA and be part of the play movement using the hashtag #PlayIsLife

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