Heineken® the world’s leading international premium beer this year they launched their adrenaline-fuelled campaign called #OpenYourCity. With this campaign Heineken is urging South Africans to step out of their comfort-zones and explore their city.

Heineken Party-16

It’s far too easy to get caught in a rut – socializing with the same people, in the same places, out of comfortable habit. But it’s often the spontaneous nights out when one tries something new that the unexpected magic happens. Finding hidden gems within your city and rubbing shoulders with a new crowd.



“When you open your city, you open your world, which is why we’re on a global quest to inspire Heineken® fans to view their cities in a totally new light. We want to ignite the imagination of a new generation of urban dwellers, by inviting people to explore their metropole by simply visiting new parts of their city to see what it has to offer” says Heineken® South Africa Marketing Manager, Themba Ratsibe.


Over three months, consumers from Cape Town, Durban and Johannesburg found hidden gems within their city while rubbing shoulders with a new crowd.  Heineken® took them on a tour for an opportunity to explore their respective cities by taking them to three secret locations – none of the consumers knew what the night ahead entailed.

Minnie Dlamini accepted the challenge

On Saturday, 9 December Heineken® will host an invite only event at a secret location in Newtown, Johannesburg to stay true to the #OpenYourCity mantra. International rapper Wale and Local A-list DJ’s such as the internationally acclaimed Black Coffee, Euphonic, DJ Capital and Ms Cosmo will be setting the tone for the night.

Heineken Party-65

We are giving away 10 single tickets for you to enjoy the #OpenYourCity experience.


Sending us an email with images of you exploring some of your favourite local hotspots with a Heineken in hand.

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