From Tiny Seeds to Towering Success: The Rand Show’s SME Magic!
Imagine taking a chance, a leap of faith, and watching your small business blossom into something extraordinary. That’s exactly what happened to Telisha Johnstone, the visionary founder of The Wishing Tree, and Sibusiso Mlilo, the driving force behind Iyathile Events, at The Rand Show 2024.
Telisha, with just a handful of market appearances under her belt, saw The Rand Show as the perfect stage to showcase her brand. And boy, did she shine! “The Rand Show proved that my little business had massive potential!” she exclaims. The experience was transformative, providing invaluable insights into her target market and brand impact. But the cherry on top? Winning the SME prize for Best Stand! This recognition catapulted her brand, leading to direct customer engagement, refined branding and product lines, and exciting new opportunities like exclusive market invitations and the launch of her online store.
Similarly, Iyathile Events, dedicated to organizing SME markets, found incredible success at the show. Founder Sibusiso Mlilo highlights the show’s power to connect SMEs with new customers and corporate giants like ABSA, who offered crucial skills and tools for growth. Their shared SME space in Hall 7, a testament to collaboration, clinched the Best Pavilion Award for the second year running! “Collaboration is key, and The Rand Show is the ultimate platform for small businesses to network, build relationships, and scale!” Sibusiso emphasizes.
These stories are a testament to the power of The Rand Show to nurture and elevate small businesses. It’s a place where dreams take flight and potential is realized.
Want to experience the magic for yourself? We’re giving you the chance!
WIN FREE PASSES to The Rand Show! 🎟️🎉
We’re giving away 4 sets of 4 tickets (valued at R120 each, totaling R480 per family) to lucky winners!
📢 How to Enter:
Head over to our Instagram page and:
- Comment on the competition post with your favourite memories from The Rand Show.
- Tag the four people you’d love to bring along for the fun!
Competition Rules:
- Follow: @theguide_online and @rand_show
- For extra entries, share the post on your Instagram stories and tag both @theguide_online and @rand_show.
Don’t miss out on this incredible opportunity to be part of something BIG! Enter NOW and create your own unforgettable Rand Show memories! 🚀
