Smirnoff Shindig: A Cheeky Insider’s Take on Ultra Music Festival Adventure!
Guess who rolled out the red carpet of party vibes and invited us to the ultimate dance extravaganza? Yep, you got it – the official party starter, Smirnoff! And when Smirnoff calls, you answer, especially when it involves the annual Ultra Music Festival. For those living under a rock, Ultra is the global music phenomenon that hops from city to city, with the heavyweight of all festivals in Miami. Here in South Africa, it hits Cape Town (Friday) and Johannesburg (Saturday), and let me tell you, it’s a dance-a-thon like no other.



Before we even hit the festival grounds, Smirnoff showered us with a PR package – an Ultra survival kit that could rival Batman’s utility belt. Earphones? Check. Glowing Smirnoff cap? Check. A glow band? Double-check. Cool airpods? Check, check, check! We were practically decked out in Smirnoff swag, ready to hit the dancefloor. Once we arrived, we were VIPs with bands that opened the doors to the VIP area – the promised land right next to the stage. It’s like being front row at a concert but with the bonus of not having someone’s sweaty elbow in your face. Classy, right?
To keep our party spirits high, Smirnoff had our backs – and our wallets. A preloaded card meant we could sample the Smirnoff delights at the event. And oh, did we sample! The newly launched passion fruit martini cocktail was a game-changer – Smirnoff, can I get a lifetime supply of this liquid joy?


We strolled around the festival grounds, exploring the Smirnoff wonderland. Interactive stations galore! The chill lounge introduced us to the spicy tamarind – another party starter that had our taste buds doing the cha-cha. The Smirnoff room? Picture a cocktail haven with slushy drinks to cool you down and a gaming station for those dance break intervals.



But let’s not forget the real stars of the show – the beats! With two stages, the main stage and the resistance stage, we hopped, skipped, and danced between them. Skrillex, Steve Aoki, Afrojack, and the gang had us moving and grooving until our feet begged for mercy. Shoutout to Major League DJZ, Shimza, and Kyle Watson for repping the local scene like absolute legends.


In the end, we danced until our feet were on strike and sang until our vocal cords needed a vacation. A huge shoutout to the Smirnoff team for the VIP treatment and the epic hospitality. Ultra, you were a wild ride, and Smirnoff, you were the life of the party. Until next year, keep the beats thumping and the drinks flowing – it’s a Smirnoff-fueled fiesta we won’t forget!
