POND’S LAUNCHES WORLD’S FIRST AI-POWERED SKIN DIAGNOSTIC CHATBOT

Beauty brand POND’S today announced its launch of the world’s first AI-powered skin diagnostic chatbot which, using a combination of advanced AI and skin diagnosis technology, will help consumers combat skincare concerns across four main areas – uneven skin tone, spots, pimples and wrinkles.

The Skin Advisor Live bot, named ‘SAL’, embraces Google’s highly superior neuro-linguistic programming and BrighTex BioPhotonics’s (BTBP) DeepTag skin diagnosis technology to offer consumers advanced skin diagnoses through an intuitive and fun chat.

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BTBP’s DeepTag technology – a patented skin map technology from Silicon Valley – and clinical research data from The POND’S Institute will be utilised to deliver skin diagnoses of unparalleled accuracy and of a higher consistency match rate compared to dermatologists.

Using their highly customised diagnosis from SAL, combined with product recommendations backed by years of in-depth research by POND’S, consumers are able to select a reliable personal skincare product and regime recommendation to help meet their particular skincare needs. SAL is available in South Africa via Facebook Messenger.

“POND’S has always been known for providing consumers with expert skincare and making beauty more accessible,” says Kavisha Vather, Senior Brand Manager Face Care, Unilever SA. “We recognise how confusing and overwhelming it can be for anyone to pick the right skincare products when there are so many choices.

“We want to use technology to solve this problem, by helping consumers gain a deeper understanding of their skin type and matching them with the most effective products. With SAL, consumers can build and optimise their skincare regime – via Facebook – through this science-based, data-led skin diagnostic tool.”

How does SAL work 

Simply click on the SAL link (m.me/PondsSouthAfrica) upload a selfie, complete a short quiz and your customised results will be ready in under a minute.

How does SAL diagnose skin 

Skin is analysed by BTBP DeepTag’s advanced AI technology and results are classified across four indicators of skin health: uneven skin tone, spots, pimples and wrinkles.

“We believe that skincare should be built upon a deep knowledge and understanding of each individual’s skin,” says Judy Mao, Research and Development director for POND’S’s Global Design. “This is why we worked with BTBP to create SAL to help consumers diagnose their skin easily. SAL is a game-changer when it comes to skin diagnoses and our product recommendation tool is backed by years of consumer research and product trials. The POND’S Institute will continue to explore innovative ways to help consumers improve their skin health.”

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