Looking Good LCN & Dabur (ORS) donated a generous amount of make-up and haircare products to the survivors of domestic violence at the Bethany Home in celebration of Mandela Day 2019. This marks the first time the brands have collaborated with each other to celebrate their 67 minutes of Mandela Day. The brands visited the women’s shelter to present the gifts and discover how the shelter is making a difference in the lives of those affected by abuse.
The beauty brands showed support to the home because of how the issue of domestic violence is still topical but the victims are largely neglected and ignored by the community. The shelter works hard in educating and providing resources to families affected by abusive relationships in their homes, as well as providing emotional support, housing, safety planning and local resources, such as legal advice and counseling. The shelter also houses different victims and survivors whose abusive partners have tried to exploit their children as a tactic to try and retain control over the victim.