A few weeks ago, White Star Super Maize Meal invited us to the inaugural Choco Deluxe event hosted by Queen Choco at the Dorky House in Johannesburg. Like any event, we attend there’s always something they are celebrating and this time was to “celebrate and empower fellow female DJs.
A strong believer in women empowerment and collaboration, Queen Choco, the alter ego of South African jazz wonder Wanda Baloyi, believes that in order to move things forward in the entertainment industry, women need to unite, inspire and create platforms to empower other upcoming artists.
The event line-up included well known female DJs Lerato Kganyago, DJ Lamiez and Queen Choco herself, as well as a selection of other talented up and coming female DJs. The star studded guestlist included passionate music lovers and celebrities such as Umhlobo Wenene FM’s KCI August and actors Khulu Skenjana and Mona Monyane. To further extend their contribution to and support of young women, a portion of the proceeds from the event and donations by guests will go towards providing sanitary pads for grade 12 learners at underprivileged high schools around Johannesburg.
“Choco Deluxe is about making sure we leave no one behind. In this male-dominated industry, we need to work together to make our mark and support fellow up and coming female DJs. The aim of the event is to create opportunities for female DJs to showcase their skills and talent and engage with other women in the field,” notes event creator and host, Queen Choco. “This is a space for us to engage and celebrate each other, which is so important for the future of the industry at large,” she added.
The event, which fostered a spirit of community and collaboration, was sponsored by White Star, South Africa’s favourite maize meal. “A proud supporter of arts and entertainment, we’re delighted to be involved in an initiative about moving the arts industry forward. Choco Deluxe not only creates a space for women to celebrate each other but gives the artists an opportunity to give back to the community as well,” said White Star Marketing Manager, Mokhele Makhothi.