South Africa’s favourite chewing gum, Stimorol, recently launched their latest campaign “Enjoy Every Chew”. With this campaign Stimorol aims to inspire consumers to enjoy every moment and always make it an occasion worth celebrating, no matter how big or small, celebrate it.
To bring the “Enjoy Every Chew” campaign to life, Stimorol shot an awesome commercial and partnered with local influencers. The commercial is driven by a team of millennials who embody talent, creativity and embrace their individuality.
Join Stimorol and take a look behind the scenes at the passionate creatives responsible for the look, beats, moves, and style on the commercial. The behind the scenes interviews from the shoot will be released on the Stimorol Facebook page. See the first video with choreographer,
To energize the commercial, Durban-born dancer/ choreography, Sinenhlanhla ‘Sne’ Mbatha was tasked with making sure that the team of millennials bumped and moved to the beat of the campaign. In the past, Sne has choreographed and opened for major local and international events such as the MTV Base Awards, Glo CAF Awards, Kendrick Lamar, Metro and the South African Music Awards – and the list goes on.
To ensure that the message came across seamlessly in the commercial, Stimorol, partnered with talented director and photographer, Fausto Becatti, who is known for his amazing artistic skills at pairing striking cinematic visuals with emotive music to deliver pictures that pulse to a beat. You might have seen his work on a number of gritty music videos and clients like Nike, Jetson Belle and Hellfire Whisky. He lives for filmmaking, photography, music, travel, and adventure, making him the perfect director to express the vision Stimorol is portraying.
The final product…
Keep an eye on the Stimorol SA Facebook page for more behind the scenes content