South Africa’s favourite chewing gum, Stimorol, recently launched their latest campaign “Enjoy Every Chew”. With this campaign Stimorol aims to inspire consumers to enjoy every moment and always make it an occasion worth celebrating, no matter how big or small, celebrate it.
To bring the campaign alive, Stimorol, shoot a commercial where they partnered with local influencers to further illustrate the message of “Enjoy Your Chew” and enjoy every moment. The commercial is driven by a team of millennials who embody talent, creativity and embrace their individualism because that’s what makes them unique and stand-out.
To ensure the Stimorol audience enjoy every detail of this commercial, Stimorol takes a look behind the scenes at the passionate creatives responsible for the look, beats, moves, and style. The behind the scenes interviews from the shoot will be released on the Stimorol Facebook page. We suggest clicking on the link, it’s worth checking out.
Let’s unpack the commercial….
“Stimorol is already ever-present, thanks to its status as SA’s number 1 chewing gum – but now we’re here to celebrate each and every moment of the day with ‘Enjoy Every Chew’,” says Keri Govender, Mondelez Category Brand Manager for Gum SA. “So much of our day is taken up by things we HAVE to do – so we wanted to celebrate the fact that chewing a piece of Stimorol gum is something you can do for pure enjoyment. The talented team behind the ‘Enjoy Every Chew’ commercial really showcase how Stimorol enhances every moment. I hope this content inspires Stimorol fans like it did me.”
The Direction …..
To ensure that the message came across seamlessly in the commercial, Stimorol, partnered with talented director and photographer, Fausto Becatti, who is known for his amazing artistic skills at pairing striking cinematic visuals with emotive music to deliver pictures that pulse to a beat. You might have seen his work on a number of gritty music videos and clients like Nike, Jetson Belle and Hellfire Whisky. He lives for filmmaking, photography, music, travel, and adventure, making him the perfect director to express the vision Stimorol is portraying.
To energize the commercial even more Durban-born dancer/ choreography, Sinenhlanhla ‘Sne’ Mbatha was tasked with making sure that the team of millennials bumped and grind to the beat of the campaign. Known for her highly enthusiastic Hip Hop choreographer/ dancer. With an impressive resume, in the past has choreographed and opened for major local and international events such as the MTV Base Awards, Glo CAF Awards, Kendrick Lamar, Metro and the South African Music Awards – and the list goes on.
The final product…
To view the Stimorol TV commercial and Behind-The-Scenes interviews, visit the Stimorol SA Facebook page.