Urban dwellers have been stepping out of their comfort zones and rediscovering their cities with Heineken®, the world’s leading international premium beer. To kick start the #OpenYourCity movement, Heineken® hosted a series of epic city explorations in Jo’burg, Cape Town and Durban where consumers were challenged to take a break from their mundane routines and embrace the unexpected. Heineken® took them on an incredible journey through their city, with stop-offs at a number of undisclosed (and unexpected) locations.
The final #OpenYourCity event was held on Saturday, December 9th at the iconic Old Park Station in Newtown, Johannesburg.
Invited guests were given very little information about the event and were notified of the location only a few days before – a challenge to step out of their comfort zones and embrace the unknown. On the night, the brand served up ‘red star treatment’; a visual firework spectacle opened the city like never before; and local and international artists, Kwesta and Wale lit-up the stage.
The one-of-a-kind collaboration between Kwesta and Wale included the first-ever live performance of the chart-topping hit, Spirit. The award-winning Black Coffee, Euphonik, Ms Cosmo, DJ Capital, DJ Franky, DJ Banques, TMO, and a number of other notable DJs concluded the line-up to ensure that guests experienced the best local talent. Television presenter and model KNaomi MC’d the event alongside YFM’s drive time presenter DJ Sabby. Others in attendance included friends of the brand Minnie Dlamini; Chris Jafta and Sandile Ntshingila as well as Dineo Moeketsi, Solo and Lungile Shabalala.
“The Open Your City campaign has seen consumers engage in a series of activations filled with intrigue and excitement, which has changed the way our Heineken® fans view their cities. By partnering with premium venues and the country’s leading DJ’s and influencers throughout the campaign, we made sure everyone had only the best experiences, and I’m proud to say that Newtown was no different,” says Heineken® South Africa Marketing Manager, Themba Ratsibe.
If you didn’t make it to one of the #OpenYourCity events, it’s not too late to take part. Purchase any Heineken, use the unique code on the underliner/pull tab and you could stand a chance to win a once in a lifetime trip to Miami or other prizes including Uber vouchers or the opportunity to open your city with an Entertainer app subscription.
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