Heineken®, the world’s leading international premium beer, is urging South Africans to step out of their comfort-zones and explore their city.
It’s far too easy to get caught in a rut – socializing with the same people, in the same places, out of comfortable habit. But it’s often the spontaneous nights out when one tries something new that the unexpected magic happens. Finding hidden gems within your city and rubbing shoulders with a new crowd.
To kick start the movement, Heineken® is staging a series of epic city explorations in October and November in Joburg, Cape Town and Durban – and you will want to come along for the ride. Throughout the campaign there will be other events to allow a wider group to experience their City while the campaign will culminate in something really special.
“When you open your city, you open your world, which is why we’re on a quest to inspire Heineken® fans to view their cities in a totally new light. We want to ignite the imagination of urban dwellers, by inviting people to explore their metropole by simply visiting new parts of their city to see what it has to offer” says Heineken® South Africa Marketing Manager, Themba Ratsibe.
In a break from the old routine, luxury vehicles will take Heineken winners on an incredible journey through their city, with stop-offs at a number of undisclosed (and unexpected) locations, for a night to remember. Gagasi FM’s SPHEctacula will host the Durban tour, while KFM’s the Flash Drive presenter, Carl Wastie will escort Capetonian guests. Jo’burg locals will be accompanied by YFM’s DJ Sabby.
Entering is easy
Want a ticket to ride? Social media is your playground. To enter, visit @HeinekenSA on Twitter or Facebook and search #OpenYourCity for more info. More tickets are up for grabs on your favourite radio stations, Gagasi FM, KFM and YFM so tune in to win.
If you aren’t in one of these cities you can still take part! Purchase any Heineken, use the unique code on the underliner/pull tab and you could stand a chance to win a once in a lifetime trip to Miami or other prizes including Uber vouchers or the chance to open your city with an Entertainer app subscription.
Follow the conversation at #OpenYourCity.