SMOOTH PRECISION LAUNCHES AHEAD OF INTERNATIONAL MEN’S GROOMING DAY

One of the biggest concerns for men is that cuts, scrapes, redness and sensitive skin are a necessary evil when it comes to grooming, because the majority of men develop bumps on their skin after a very close shave on their face*.

On the eve of International Men’s Grooming Day, the Global leader in men’s grooming, Philips unveiled their latest range of clippers specifically designed with the African man in mind, to give him fewer ingrown hairs or razor rashes. The launch was held at Goliath Comedy club, located in the heart of Melrose Arch.

Philips Clipper (14)

The launch of the new clippers was also commemorated Philips Male Grooming 78 years of innovation. The new range that was launched into the market include the Philips Hair Clipper Series 5000 – Pro Clipper, and the Philips Hair Clipper Series 3000 – Home Clipper.

The new Philips Clippers have been created specifically to give a close precision cut or shave to achieve a chiskop or sharp and defined edges. The blades have been designed to reduce the risk of cuts when clipping your hair or beard, offering the confidence of a defined cut and shave without the humiliating damaged skin.

Philips Clipper (3)

According to Bespoken Man founder, Gresham Pillay, “Male Grooming has been on the rise in the last 2 years with men gradually embracing the concept of grooming and putting more effort into their appearance, it’s all about suits, sneakers, well-groomed hair and beards. Most African men traditionally are known to keep their hair very short by opting for a clean shaven cut which provides a look that’s both neat and timeless.”

Philips Clipper (7)

However, Gresham notes that they have seen a new trend lately, with more men opting to redefine their identity and choosing hairstyles that are inspired by the 80’s. “We now see a shift to men growing the top of their hair and tapering or fading the sides for a more defined look,” he says. “Designs and side parts are also growing in popularity at the moment. Some of the popular styles are short parts with a tapered fade, pompadours, twists with fades, frohawks and buzz cuts with beards. Whether you have the freedom to play around with longer, rough edges – or not – a fade that tapers down the length on the sides and back offers on-trend style and sophistication.”

The Philips Pro Clipper is intended for a powerful expert trim, cut or shave. Its chrome matt finish is complemented by a smart textured handle for a comfortable grip, and a 2.8m cord to give a greater reach and allow you to move around easily while clipping. Compared to the Philips Home Clipper with a lacquering and textured high gloss plastic finish and a 2.4m cord.

Philips Pro Clipper
Philips Pro Clipper

The Philips Pro Clipper gives full creative freedom with seven click-on combs, including 3mm, 6mm, 9mm, 12mm, 16mm, 19mm and 25mm length options, as well as a styling comb and scissors, while the Philips Home Clipper comes with four click-on combs to give you additional freedom to play with multiple hair styles.

Philips Home Clipper
Philips Home Clipper

Its strong steel blades are manufactures to withstand chips and cracks, while its state-of-the-art copper motor coil will outrun its predecessor four times over**.

It’s designed for trimming to achieve the latest fashion cuts; its lightweight and the different length click-on combs offer the freedom to play with multiple hairstyle, with optimal skin comfort.

 

The current trends don’t stop at your head – men spend more time on their beards than ever before, and the new range is designed with beard styling in mind; the blades of the clipper are also good to use on your face for an all-in-one grooming solution.

Whether you’re rocking the latest trend, or simply updating your old-time favourite, join the #NowThatsSmooth conversation on Twitter @PhilipsMenSA. Or visit the Facebook page for the latest in grooming.

A bump free cut or shave with less rash, now that’s smooth.

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