Cooking Up a storm at the new DEFY Showroom Launch

DEFY SA launched their trailblazing new showroom on the 14 June 2017 , at their head office in Jacobs, Durban  The showroom’s long-awaited attraction was the reveal of the ultra-modern DEFY Side by Side fridge freezer range. The event was attended by some of South Africa’s elite chefs such as Espresso’s Clements Pedro, The Chillie Chefs and Sherwin Weaich, the Gourmet Bushie, hosted by Durban’s own Darren Maule, East Coast Radio, Drivetime DJ. The chefs each performed, sophisticated cooking demonstrations in their DEFY and GRUNDIG kitchen’s, and created decedent tasters for all the attendee’s.


The star of the event, the DEFY side by side fridge freezer boasts new innovations such as Blue Light technology which is powered by photosynthesis, ensuring you have fresher fruit and vegetables for longer. This revolutionary feature means a higher value of nutrients and vitamins, in your vegetables and fruit. The zero chiller compartment, houses ideal defrosting conditions for the safe defrosting of your meats, ensuring optimal healthy eating for your family. The side by side is encased in a luxurious satin metallic finish, for that extra bit of modern elegance.


“We at DEFY pride ourselves in engineering appliances which speaks to the needs of our consumers demanding lives, and high standards”, says Cherisse Erwee, Head of Marketing for DEFY SA, “The new side by side fridge freezer, not only looks beautiful but has innovative features, all of which for the enhancement of modern living”


The DEFY side by side range will be available in participating stores. Look out for more information about the new features of the DEFY side by side range, on their Facebook page., and  Defy website, DEFY twitter feed

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