The INDIE Channel is still pretty passionate about the bubbling creative culture in South Africa. From film to art to music, fashion and beyond, they are constantly in awe of the creative capabilities of young makers.

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But what they find exciting is when two or more disciplines come together to create something completely fresh. In 2016 they decided to put money where their mouth is and launched the first-ever Jameson INDIE Channel Music Video Grant.


They invited directors, videographers, musicians, stylists, dancers and the likes to submit their ideas for a chance to win R100K in funding to make it happen. And because they got so many good proposals, we decided to award TWO entries with R100K each. The resulting music videos were a perfect combination of INDIE craft, extraordinary visuals, and smooth production – a true blend of the arts.


Missed it? Watch the winning videos now:


Desmond and the Tutus ‘Boogieman’:


BETR Gang ‘The Heist’:


Apply now for The 2017 Jameson Music Video Grant!


This time they are upping the stakes and offering R200K (that’s doubled since last year!). Here’s how to apply:


STEP ONE: If you have an idea for a music video but don’t have the skills or equipment to make it yourself, find a filmmaker/producer to team up with.


STEP TWO: Choose a track by a local musician/band that was recorded in the last six months with no existing music video. Get their permission, obviously.


STEP THREE: Now refine your concept. Your video can be any genre/style, it doesn’t even have to feature the musician (of course it can if you’d like).


STEP FOUR: Make sure you read and understand the terms & conditions that are spelled out in more detail here:


STEP FIVE: Put your idea into three pages – use one for a written proposal, and two for visual mood boards/sketches / collages.


STEP SIX: To apply, submit your proposal and a digital audio file/link to the track you’ll be using via email to We’ll accept proposals from South Africans over the age of 18 from 1 February 2017 – 31 March 2017.


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