WIN A VIP EXPERIENCE TO THE Men’s Health Menswear Collection fashion show and VIP event

The eagerly anticipated Men’s Health Menswear Collection fashion show and VIP event is coming back to Cape Town – and promises to be bigger and slicker than ever! In association with First Instinct, a fragrance by Abercrombie & Fitch, the 9th annual show will be hosted at the Shimmy Beach Club on 21 September 2016.


Aptly themed Hot in the City, this year’s event will feature the latest ready-to-wear fashion from some of the most popular South African and international fashion brands, providing a world-class platform to showcase some of the latest fashion collections from a number of menswear ranges.


Launched in 2007, Menswear has cemented its presence as one of the must-attend events on the fashion calendar – with celebrities, stylists, local fashion icons, trendsetters and VIP guests all gathering under one roof to watch 15 of South Africa’s leading fashion brands on the runway.


“This event continues to grow and evolve and we’re extremely excited to be hosting it in Cape Town this year,” says Men’s Healthfashion editor, Azeez Jacobs. “Our annual Collection brings the iconic Men’s Health style coverage to life by showcasing well-known local and international brands in an energetic, fun and super-stylish show that never fails to wow the crowd. We are thrilled to have a fragrance brand, such as Abercrombie & Fitch, on board as our headline sponsor in this celebration of Spring/Summer style.”


Expect appearances on the runway from well-known faces, including recent Men’s Health cover stars.


Event Details:

  • When: 21 September 2016
  • Time: 19:00
  • Where: Shimmy Beach Club


The Men’s Health Menswear Collection fashion show is brought to you by First Instinct, the premium fragrance created by the global retailer, Abercrombie & Fitch.  Much like the theme for this year’s show and the Men’s Health brand, First Instinct is all about quality, craftsmanship, being bold and making a statement.


Head down to Shimmy to mingle with some of the country’s biggest fashion icons at the hottest event! Only a limited number of tickets will be available – book early to avoid FOMO! The event will also be open to the public from 22:00 pm, be sure to catch the after party with your mates.


For more tips on what’s trending in men’s fashion and how to incorporate these essential trends into your wardrobe, look out for theMen’s Health Guide to Style September issue, which goes on sale on 22 August.


Visit for more information. Follow the brand at @menshealthza and #MHStyle on Twitter, and visit the Facebook page


Competition details

The Guide online is giving away a VIP experience to the upcoming Men’s Health Menswear Collection fashion show valued at R1500.00 per ticket.

competition details:

Share a picture with us of the outfit you will be wearing at the event if we choose you. share the picture with on our twitter page @theguide_mag, Instagram page @theguide_online or our facebook page The Guide Online Magazine.

The prizes includes:

  • A VIP experience to the invite-only event
  • A goodie bag filled with designer goodies

Terms and conditions:

  • competition is opened to Cape Town residents only
  • Prize does not include transport and accommodation
  • Winner will be notified on our social media platforms
  • Competition closes on the 17 September 2016

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