Hennessy celebrates the new edition of its Very Special Limited Edition series with a new design crafted by Scott Campbell, the acclaimed and multi-talented American tattoo artist. This edition is the latest in an ongoing series of artistic collaborations between Hennessy Very Special and internationally renowned urban artists who have previously produced exceptional artwork and impactful designs for collectable items for the Hennessy V.S bottle and include KAWS, Futura, Os Gemêos, Shepard Fairey and Ryan McGinness.
Identifying and supporting avant-garde artists is a Hennessy tradition dating back to its founding. Scott Campbell’s remarkable life story pays homage to Hennessy’s “Never stop. Never settle” motto, based on the theme of pushing personal limits. In recent years he has gained much acclaim from fine art communities worldwide for his work in mediums other than skin, including sculptures, watercolour paintings, and graphite drawings.
This one-of-a-kind Very Special collaboration blends what Scott Campbell calls “tattoo magic” – a ritual that is as much about the experience in the moment as the final result – with the multi-sensorial appreciation of Hennessy. “I’m interested in the magic that the ritual of tattooing holds.” explains Campbell. “It’s one of the only art forms that is truly personal and spontaneous. A good tattoo serves an aesthetic purpose, but more importantly carries emotional power”.
The 2016 Hennessy Very Special Limited Edition adventure started when Scott Campbell travelled to Cognac, France, to get a feeling for the Maison’s history and creative process and gain inspiration for the artwork. When Campbell reinterpreted elements of Hennessy Very Special’s visual branding, he began by perusing the personal journal, notes and drawings of James Hennessy, the Maison’s second-generation visionary and an inveterate traveler, to glean a sense of his person. “I like an artistic process that invites an element of unpredictability an opportunity for mistakes and nature’s chaotic intervention. This is where evolution happens. Cognac has a bit of that because it relies on the soil and the sun and the rain. You can try and be as precise as you want, but ultimately nature is in control, and the end product is better for it.”
The Hennessy Very Special Limited Edition will be available on the 1st of August from select fine liquor retailers.
The Hennessy Very Special Limited Edition bottle, approximately R399.95 (750ml), on shelf at select retailers starting from the 1st of August 2016.
For more information about the Hennessy Very Special Limited Edition bottle by Scott Campbell, visit www.hennessy.com