The NBA’s most sought-after draft prospects Brandon Ingram, Jaylen Brown, Jamal Murray, Dragan Bender and Kris Dunn chose to join adidas Basketball and create the future of the game.
“For my family and I, joining adidas is truly something special,” said Brandon Ingram. “The chemistry with adidas felt right. Every day I’m working hard at developing my game and they can help me do that on a new level. I’m always looking ahead, trying to find a chance to do something different on and off the court. adidas allows me to create and that’s something I can’t do anywhere else. The best is yet to come.”
After seasons of holding down highlight reels, adidas’ newest partners are heralded for their elite skillset and creativity on the hardwood. Their path to the NBA started with loyalty to family and community and was solidified by their character, passion and dedication to the game.
“Our playbook is simple – partner with the best players and use their insights to change the game and connect with young athletes,” said Chris Grancio, general manager, adidas global basketball. “It’s no secret that at adidas players have a voice to share ideas and insights that will create the best basketball gear in the world. We’re proud to welcome them to our family and we look forward to getting started.”
The latest three stripe partners will play a collaborative and instrumental role in driving performance insights to create new footwear and apparel. They will also be featured in upcoming brand campaigns, activations and global tours.