To launch the We Are Original campaign, Levi’s® collaborated with local influencers; Twiggy from Sleepless In Soweto, Siya from The Threaded Man and Maitele who were shot by photography trio, I SEE A DIFFERENT YOU. These images were shot to form part of a consumer call to action for the Levi’s® We Are Original Casting happening on Saturday 23 April.
The casting encourages Levi’s® fans to get styled up in their favourite Levi’s® and spend a day at Shine Studios in Braamfontein where they will be shot by I SEE A DIFFERENT YOU. They’ll also stand the chance of being featured in the We Are Original campaign as well as winning a year’s supply of Levi’s®. (T&C’S APPLY)
You think you have what it takes, see below for casting information.
Date: Saturday 23rd April 2016
Time: 11am – 6pm
Venue: Shine Studios, Braamfontein, Johannesburg
Find more info on the We Are Original campaign – http://weareoriginal.co.za