By Jean Daniel
On the 7th of April adidas Originals hosted Generation NMD. The thought of an Adidas party on a supposedly cold evening in Johannesburg gave me the chills… So dressed in my army trenchcoat and my Adidas I made my way to the mecca of South African culture “Braamfontien”. The very top floor of the Bullion is where we were ushered to by a beautiful lady who remained in the lift the whole night welcoming the guests.
I expected sneakers,but instead it was all about art-beautifully photographed pictures of different places in Johannesburg.
Featuring a multimedia celebration of urban nomads, the journey kicked off with three powerful collaborations featuring people creating and inspiring SA street culture. Progressive Igers were paired with influencers belonging to the next generation of cultural creators. David East was paired with Anatii, Lebo Lukewarm with Lindiwe Ngubeni and Diary of Alex with Jazuelle.
The vibe was amazing by 10pm with pictures being taken on the large vintage Adidas which was on the wall of the outside area which stood like the bat sign.
At the peak of this yes… Expo not party South African Hip Hop’s biggest star of the movement Emtee jumped on stage wearing a vintage Adidas tracksuit performing all his recent hits with the crowd losing their minds for his smash Pearl Thusi! Even Boity was creaming Pearl Thusi.
Nights like these in Johannesburg are an extreme alternative to the norm.