THERE’S ALWAYS A STORY IN NEDERBURG

Live it, love it and savour every second of it.  That’s the message of Nederburg’s new TV advertisement.  The gorgeously shot commercial shows a dream-like sequence conjured by that first sip of Nederburg, as it triggers memories, reveries and flights of fancy. Swopping the cerebral for the sensory, it tells viewers: “There’s always a story in Nederburg”.

 

The ad that goes live in late February was launched at a media event held in a Cape Town gallery, where guests could sample wines from Nederburg’s elegantly repackaged range at individually themed stations as they embarked on a deliciously different taste adventure.

 

Each taste station evoked a scene. Guests could sip, sample and nibble at the installations, stopping at one shrouded in swirling mists reminiscent of a day at the beach or another that was like a dazzling carnival. There was a bullfight, a walk in the orchard, an interlude in a rose garden and more captivating stories to enchant and enthral.

 

 

Nederburg 56Hundred Chenin Blanc 'In The Orchard' tasting station HR
Nederburg 56Hundred Chenin Blanc ‘In The Orchard’ tasting station

 

Nederburg The Winemasters Cabernet Sauvignon HR
Nederburg The Winemasters Cabernet Sauvignon

 

 

 

 

 

Nederburg Rose 'At The Fair' tasting station HR
Nederburg Rose ‘At The Fair’ tasting station
Nederburg Ingenuity Spanish Red 'At The Bullfight' tasting station HR
Nederburg Ingenuity Spanish Red ‘At The Bullfight’ tasting station
Nederburg Baronne 'In The Forest' tasting station HR
Nederburg Baronne ‘In The Forest’ tasting station

 

To view the new Nederburg television commercial (TVC), go to https://www.youtube.com/watch?v=1IpZ5X4Lrw0 (30 seconds version) and https://www.youtube.com/watch?v=pDurOcmH52c (60 seconds version).

 

The new TVC will flight on South African television channels, including SABC 1, 2 and 3; e.tv, M-Net, Mzansi Magic, SuperSport and Food Network from February 22. 

 

Follow Nederburg on Facebook (www.facebook.com/nederburg), Twitter (www.twitter.com/nederburg), Instagram (www.instagram.com/nederburgwine) and Youtube (www.youtube.com/user/NederburgWine) for the latest news, events and wine and food pairing ideas.

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